HERstory: Cassidy

Meet Cass

Wellness advocate, Social Media Consultant, Entrepreneur, Girlboss

Name: "Cassidy Wendell"

Occupation: "Wellness Blogger, Social Media Consultant, Content Creator"

Tell me a little about your business: 

"Like many entrepreneurs, I have a few ventures:

  • The Wellness Rookie:

TWR is a wellness brand focused on giving people the rookie advice they need from the wellness expert they can actually relate to. It's a go-to resource for women looking to lead a more balanced life and find a community who gets it through blogs, events, and an apparel line called #GIRLGETAFTERIT.

  • Cassidy Wendell:

CW is a digital marketing business helping brands create community that matters. I specialize in social media marketing, Squarespace design, and brand identity."

What is your business/work or personal philosophy?

"Community is the single most powerful tool in both business and in life. In other words, authentic connections matter."

What makes you feel like a powerful woman?

"Being a resource for other women. I love providing others with valuable information or a new perspective because we really are in this together."

Fill in the blank: I want my clothes to make me feel _______________.

"Comfortable, Simplified, and Agile."

Who are your top three badass female role models?

"Jen Sincero, Jenna Kutcher, Hannah Bronfman"

What is your favorite tux couture piece and why? 

"The silk crop top paired with the high-slit pants....I know that's two pieces, but talk about a powerhouse look! My body type loves something fitted on top and something loose on the bottom. It's what makes me feel super feminine, yet strong and powerful. "